Your Marketing Fairy Godmother
Marketing strategy, founder lessons, and the occasional loving kick up the 🍑 from someone who's been doing this for 12 years and helped over 500 founders.
Power-Up #2: Hand The Question Back
Fab Giovanetti THE FOUNDER'S CLASSROOM Hey Reader, Fab here, back with Power-Up #2. Recently, I ran the last session of a six month experiment with a small group of our ambassadors. We got talking about something that probably sounds familiar. Someone you're training keeps asking the same question. The one you know they know. "Do I put this here?" Again. And again. (And again 🙃) Most of us reach for one of two answers. "Yep, you're right", on repeat, which keeps the questions coming. Or "you...
Power-Up #1: Ask The Ones Who Didn't Buy
Fab Giovanetti THE FOUNDER'S CLASSROOM Oh hello, I am back Reader! Fab here, your marketing fairy godmother is calling. I have been busy moving my website and my newsletter to a new home (you can have a lil peek at the bottom), but I am BACK baby - cue Austin Powers voice. I needed something that worked better for me, and for how the personal side of my business is shifting. ...cheeky sneak peek... I'm stepping back into client work and consulting, and I finally have the capacity for it. It...