2 DAYS AGO • 3 MIN READ

What's better than UGC?

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Alt Marketing School

Alt Marketing School is a modern marketing school that is 100% vibes, zero gatekeeping. We believe in marketing to hearts, and that marketers need marketers to make their craft better every day (and feel less lonely in the process).

Alt Marketing School

Market to hearts 🫶

This issue is presented by

Flodesk


Happy Monday rebel 👋

Which fruit was once called a “love apple”?

A) Peach
B) Tomato
C) Strawberry
D) Cherry

Answer at the bottom of this email

Here’s what you’ll find in this issue:

LESSON OF THE WEEK 🔍

Why our brain looks for familiarity

FIELD TRIP 🗓️

The power of an EGC strategy

CLASS IN SESSION 🧠

Become an accredited copywriter in 2025


We are saying a special hello in our newsletter to one of our newest students Eve 🫶

Fab

Come and say hi on LinkedIn

ps. we have a new page for Fab's upcoming book (with free sample), check it out here!


A word from our friends (and sponsors) 🫶

Your emails deserve better than clunky templates

One of the biggest frustrations we hear from marketers is that their emails don’t reflect their brand.

That’s why we absolutely love to send our community digest emails using Flodesk, the design-first email platform built for small businesses and freelancers.

With stunning templates and drag-and-drop simplicity, you can create emails that look as good as your website (without needing a design degree).

Lock in Flodesk’s legacy plan before Dec 1 below and get 50% off your first year.


COMMUNITY CORNER 🫶

Copy Clarity Discount 🤑

AMS members can receive a 20% discount on Copy Clarity Check-in calls from 1st September to 31st October 2025. These 90-minute strategy sessions help small business owners with their messaging, covering their website and up to three social media channels. To book, email hello@redandwhitemedia.co.uk with AMSNEWS in the subject line.

Image for The Ad Nerd

The Ad Nerd

Marketing for Those Who Dare to Think Differently

We cut through the marketing BS to deliver real strategies and trends—served with a rebellious edge. Forget the fluff and generic advice. Whether you're launching a venture, leveling up your skills, or just staying in the know, The Ad Nerd gives you the insights you need to stand out and get results.


LESSON OF THE WEEK 👩‍🏫

The Similarity Bias in Marketing 📝

Psychologically, we’re wired to trust and engage with people (and products) that feel familiar. Research shows we’re up to 7x more likely to connect when we see ourselves reflected in the message.

Common ground creates psychological safety and with it, confidence.

Why it matters for marketers

If your brand talks to “everyone,” it might resonate with no one.

But when your messaging, visuals, and stories reflect your audience’s world, you tap into something deeper than attention: belief.

How to apply this:

  • Segmented storytelling → Tailor testimonials or case studies to reflect the user’s industry, role, or stage of growth.
  • Smart onboarding → Ask questions early, and use that info to personalise their experience.

Want more ideas? Full list available in our all-access pass: become a marketing rebel!


MEMES IN THE WILD 👀


FIELD TRIP 🔥

The Power of an EGC Strategy with Xandrina Allday 📅

13/10/2025 4:00 PM

Your team can be your most powerful marketing channel. Social media consultant Xandrina Allday will show you how to turn employees into authentic brand advocates through a structured Employee-Generated Content (EGC) strategy.

You’ll learn how to source, curate, and amplify content from within your organisation to boost reach, credibility, and engagement.


CLASS IN SESSION 🧠

CPD ACCREDITED🥇

Purpose-Driven Copywriting 🏫

6 hours | expert: Lea Tierney | 100% Online - On Demand

Jumpstart your copywriting journey with a course that goes beyond words. Learn how to craft compelling, purpose-driven copy that connects with your audience on a human level. Perfect for beginners, this course equips you with practical tools, empathy-driven strategies, and the confidence to create impactful messaging from day one. Transform your writing and stand out in the world of marketing - all while staying true to your values.

More resources for you

  • ✍️ Social media Report: Access Here
  • 🧰 Client Projects & Hourly Log: Access Here
  • 🆓 50+ Copywriting Principles: Access Here

Did you know you can access all of our courses and templates with our all-access pass?


Ready to make some magic together?

We see you had to skip all the way to the end - we gotchu 👀

🔮 The answer to our quiz is...

The correct answer is B) Tomato 🍅
Europeans once thought tomatoes were an aphrodisiac and nicknamed them “love apples.”

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LET'S MAKE MARKETING HUMAN TOGETHER 🤘



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Alt Marketing School

Alt Marketing School is a modern marketing school that is 100% vibes, zero gatekeeping. We believe in marketing to hearts, and that marketers need marketers to make their craft better every day (and feel less lonely in the process).