YOUR QUICK FIX 📝
How to Tighten your Messaging
Let’s be honest, most of us are saying too much.
When people are skimming, multitasking, and deciding in seconds, your message needs to land fast. The clearer your pitch, the more likely it sticks.
Think of it like sculpting: you start with a block of ideas and chip away until only the essentials remain.
Here’s how to simplify without watering it down:
1️⃣ Write it all out
Capture everything you want to say about your offer. Features, benefits, context. Just get it on the page.
2️⃣ Use your customers’ words
Dig into reviews, support messages, and DMs. Look for recurring phrases, emotional triggers, and pain points as they’re often more powerful than anything marketing can invent.
3️⃣ Cut it in half
Trim until you’re left with only what matters most. What’s truly unique or valuable? Keep that. Lose the rest.
4️⃣ Distil into 1–2 sentences
Turn it into a tight, compelling statement that clearly communicates what you do, who it’s for, and why it matters.
5️⃣ Use ChatGPT to tighten further
Paste in your long version and ask:
“You are a world-class copywriter. Turn this into a single, high-impact sentence that clearly explains what this is, who it’s for, and why it matters: emotion-first, jargon-free.”
If you can’t explain it clearly in one sentence, you may be losing people along the way.
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