6 DAYS AGO • 3 MIN READ

3 questions for your next sales page

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Alt Marketing School

Alt Marketing School is a modern marketing school that is 100% vibes, zero gatekeeping. We believe in marketing to hearts, and that marketers need marketers to make their craft better every day (and feel less lonely in the process).

Alt Marketing School

Market to hearts 🫶


It's Thursday once again rebel 👋

We got a question for you...

Here’s what you’ll find in this issue

SHOW & TELL 📝

Three questions for your next sales page

FIELD TRIP 🗓️

The psychology of brand colours

EXTRA CREDIT 🧰

Step-by-step guide to build your YouTube studio

Fab

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COMMUNITY CORNER 🫶

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Becca Social Studio

I'm a marketer who loves to talk about content creation, marketing & branding, and personal development. Subscribe to my newsletter.

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Looking for a new project or role? We got you covered ⤵︎

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Have a role you'd like to get in front of 10,000+ marketing rebels? Start hiring here


SHOW & TELL 👩‍🏫

3 Buyer Questions That Make or Break Your Sales Page 📝

Inspired by Jay Clouse – Creator Science

If your sales page isn’t converting, it’s probably because you’re missing the three questions everyone asks before buying anything. Jay Clouse unpacks the mental checklist your visitors run through (whether they realise it or not) before hitting that “Buy” button.

Brainstorm these three questions:

  1. “Is this made for me?” - Kick off with a hook that speaks directly to your ideal customer. Talk about their problem exactly how they would describe it.
  2. “What does it do for me?” - Be crystal clear: Can they get what you’re offering in under 5 seconds? Does it fix a real problem or create genuine desire?
  3. “Why should I trust you?” - Back it up: add testimonials, reviews, and real results. The trick is to include social proof that feels genuine and relatable.The more diverse your testimonials, the better chance someone will see themselves in your customers.

Want more ideas? Full list available in our all-access pass: become a marketing rebel!


HOT THIS WEEK 🔥

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EP 253 - 5 Ways to Build a M...
Sep 22 · Alt Marketing School
54:48
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Did you miss any of the AMS podcast episodes?

Don’t forget to rate the AMS Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

Extra credit: How to Build Your YouTube Studio

This worksheet helps you plan and build your very own YouTube studio at home.

  • It gives you simple steps to make videos that look and sound great.
  • You will learn how to set up your space, choose the right tools, and have fun making your videos.

What Do your Brand Colours Say About you? 📅

28/11/2025 11:00 AM

In this interactive workshop, designer Amy Walters will guide you through the psychology of colour and how it shapes perception, emotion, and trust.

You’ll discover whether your current colours are telling the right story and learn how to choose a palette that strengthens your brand identity.


MEMES IN THE WILD 👀


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Alt Marketing School

Alt Marketing School is a modern marketing school that is 100% vibes, zero gatekeeping. We believe in marketing to hearts, and that marketers need marketers to make their craft better every day (and feel less lonely in the process).