Alt Marketing School
Alt Marketing School is a modern marketing school that is 100% vibes, zero gatekeeping. We believe in marketing to hearts, and that marketers need marketers to make their craft better every day (and feel less lonely in the process).
Can we just say that we called it this time Reader?
What are the chances that only a few days after our Instagram prediction episode goes out, Instagram and its cousins all go down? We are predicting the future you all!
Only kidding (maybe just a bit) - still, there has been a lot of noise in the marketing world since the giants went down, even if for a short period of time. Still, Twitter clearly won this time.
β
β
Catch us on this week's podcast as we discuss the news you'll find in today's newsletter and what this outage may mean for marketers.
THIS WEEK ON ALT MARKETING PRO π₯
Pinterest Create workshop takeaways
You may be wondering: what went down during the latest Pinterest workshop? Fab shares with Becca some of the exciting trends to look forward to from Pinterest itself. As 2021 is the year of the creator, the platform is putting a lot of emphasis on its editorial efforts. From hygge trends, Black History month prompts all the way to a 145% increase in 90s grunge style (which made both Fab and Becca really happy), the app is supporting creators and marketers with creative ideas for content.
| JOIN ALT MARKETING PRO |
EVERYONE IS TALKING ABOUT... π
TikTok World exciting takeaways π
TikTok has been dropping quite a few knowledge bombs, which you can hear more about on today's podcast episode. Among these, it introduced Reach & Frequency: a new ad buying type in TikTok Ads Manager that allows advertisers to book campaigns in advance with predictable, optimized reach and controlled frequency.
| READ MORE HERE |
Discord leads an ad-less community experience π€
Discord made the news this week as a great example of how to make money from a great product without ruining it in the process. Find out the go-to communication platform for a diverse array of online communities makes money without relying on ads.
| READ MORE HERE |
TikTok announces new marketplace addition πΈ
TikTok recently unveiled a number of exciting new solutions to empower marketers to connect and create with the TikTok community, including its marketplace.
| READ MORE HERE |
PODCAST EPISODE SPOTLIGHT π
We are not going to say we called, but we did call it. Instagram's meltdown over the past week has got us all thinking real hard about where we are heading, and not just that. Also the future of ads and communities. Plus, Becca spills the tea on some of the most exciting TikTok updates to watch out for.
| LISTEN TO THE EPISODE |
β
Alt Marketing School
Alt Marketing School is a modern marketing school that is 100% vibes, zero gatekeeping. We believe in marketing to hearts, and that marketers need marketers to make their craft better every day (and feel less lonely in the process).