Alt Marketing School

Market to hearts 🫶

YOUR QUICK FIX 📝

Klaviyo’s Future of Consumer Marketing

Klaviyo dug deep into insights from over 8,000+ global consumers with its latest Consumer Marketing Report.​

📱 Mobile-First is a Must

Mobile shopping is where it’s at. Over half of all purchases are made on mobile devices, with younger generations (hello Gen Z and Millennials) spending even more time on their phones than older folks.

💬 Customer Service is a Loyalty Driver

50% of consumers will give you a second chance if your customer service is top-notch or you offer compensation. It’s all about fast, thoughtful responses, and treating customers like VIPs. A solid service recovery strategy could be your golden ticket to turning frustrated buyers into loyal fans.

🌱 Brand Values Matter More Than Ever

It’s official – consumers care more about what you stand for than ever before. 42% of them say brand values matter more in 2025. Things like sustainability, data protection, and fair labor practices are key. If you’re not aligning your values with your audience’s, you’re missing the mark.

🔄 Personalisation Drives Loyalty

74% of consumers expect brands to provide more personalised experiences in 2025. That means custom offers, tailored recommendations, and making customers feel seen at every touchpoint. Use the data you have to create experiences that keep them coming back for more.

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Want more ideas? Full list available in our all-access pass: become a marketing rebel!

JOBS BULLETIN

Looking for a new project or role? We got you covered ⤵︎

• Feref is looking for a Social Media and Content Manager 📍 On-site, England, UK
• Netflix is looking for a Manager, Sustainability Creative 📍 On-site, Los Angeles, USA
• EvergreenHealth is looking for a Social and Digital Media Specialist 📍 On-site, Kirkland, WA, USA

Have a role you'd like to get in front of 10,000+ marketing rebels? Start hiring here​

A word from our friends (and sponsors) 🫶

Turn your climate work into a podcast

At Alt Marketing School, we've been working in the climate and entrepreneurial space for a while now, and one thing we've learned is that real change doesn't happen alone.

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That’s why we decided to support Voices for Climate Action - a podcast training program created by and for women entrepreneurs in climate action across the European Union.

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The program will not only support you with practical skills, creative confidence, and a community of like-minded women but it will also teach you how to promote it using Conscious Marketing Approach.

A word from our friends (and sponsors) 🫶

Social media management doesn’t have to be complicated or overwhelming

We love a marketing glow-up. Vista Social is the social media management platform built with today’s marketers in mind, whether you're a solo strategist or part of a growing team. Friends of AMS get 20% off Vista Social: because great tools deserve great minds like yours.

IKEA u up?

Insights from IKEA

IKEA’s ‘U Up?’ campaign took a playful approach to connect with night owls and insomniacs by sliding into their Instagram DMs between 10 pm and 5 am.

Anyone who replied to IKEA’s cheeky late-night message was rewarded with either a free mattress or a discount, turning a simple interaction into a moment of surprise and delight.

We love how this campaign nails the timing and connects directly with its audience. By reaching out late at night, IKEA comes across as more of a friend checking in than a company trying to sell stuff. It's smart and feels genuine.

Resource: AMS Toolkit

The secret of the best marketers out there is a host of tools that help them work smarter – not harder (and guess what, that’s exactly what we have for you).

Event Spotlight 📅

Partner Event: How to market sustainability effectively

24/04/2025 2:00 PM CEST

Join Audrey Yang’s Masterclass:How to market sustainability effectively. Everyone is marketing sustainability, but what makes it effective? Calling all marketeers and business leaders to join us and explore ways to fine tune your sustainability messaging honestly and authentically.

Notion Podcaster Pack 🎙️

10+ templates for podcasters

Ready to dive into the podcasting world but feeling a bit overwhelmed? The Podcaster Pack is coming to the rescue. This dashboard has everything you need to keep your podcasting journey smooth and organised.

Did you miss any of the AMS podcast episodes?

• ⭐ Insider Insights: How to Pivot Your Marketing During a Recession​​
• 🎙️ Inge Hunter: Why the Smartest Brands Use Data in their Marketing ​
• 🎙️ Adrienne Hunter: What is an Omni-Channel Strategy Anyway?​

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Don’t forget to rate the AMS Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

Ready to make some magic together?

We see you had to skip all the way to the end - we gotchu 👀

• ​Partner - Reach a community of 10,000+ marketing rebels waiting to be WOWed by your awesomeness.
• ​Get certified - Join us for our 12-week accredited qualification and turn campaigns into conversations and clicks into genuine connections.
• ​Upskill - Stream our courses and workshops anytime, anywhere.